Why Instagram Doesn't Pay Creators? CEO Adam Mosseri Replies, May 9, 2025
Why Instagram Doesn't Pay Creators? CEO Adam Mosseri Replies May 9, 2025 In an recent Instagram Q&A, CEO Adam Mosseri chimed in on the divisive issue that matters to creators: Why is Instagram not paying creators like TikTok or YouTube ? Mosseri made it clear that unlike platforms having native ad share-of-revenue models, Instagram is more eager to provide creators with tools that can be monetized independently. Such tools are brand collaborations, affiliate links, subscriptions, and badges on livestreams—but not a structural payout system according to views or engagement. Tap image to directly to watch Link watch 👇 Conversation with the CEO " We’re trying to help creators make a living, but not necessarily by paying them directly for their content,” Mosseri said. “Our model has been more about enabling opportunities than creating a fixed revenue stream.” He acknowledged frustrations and said the platform is “still figuring out” how to be...